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Writer's pictureHolly LaBoda

The High Cost of Poor Onboarding in Transportation & Logistics


Think back to your first day in logistics. If you're like many of us, you might have experienced a whirlwind of introductions, a tour of the office, and perhaps a lunch with the team. You might have even been lucky enough to find your desk and tech ready for action. But did that make you feel fully equipped to excel in your role? Chances are, like 71% of Gallup respondents, it didn’t.


The onboarding process is often more “sink or swim” than a smooth transition. It's a costly gamble and one that could cost anywhere from half to twice an employee's salary to get wrong. With such stakes, can your company afford to risk subpar onboarding?



Get it right from the start

Every seasoned logistician knows that first impressions count. Effective onboarding shapes new employees’ perceptions and productivity right from the start. A well-designed approach:

  • Confidence: Minimizes confusion, ensuring new hires can contribute quickly and efficiently, reducing downtime and enhancing overall efficiency.

  • Productivity: Clarity on their goals and performance expectations boosts confidence and leads to faster ramp-up times.

  • Saves managers time: Provide the right level of support to ensure managers aren't over- or under-leading this key phase (and enabling them to do the rest of their jobs). A clear onboarding path with multiple support channels removes the manager from the lynchpin role and gives the new hire a broader support system.

  • Connection: When new hires connect with colleagues early, they’re more likely to contribute effectively and develop a sense of belonging, which increases retention and reduces future recruitment costs.


Key Elements of an Effective Onboarding Experience

Onboarding doesn’t have to be complex to be effective. Yet, it remains a pervasive challenge in our industry. This is why we created a simple solution that streamlines the onboarding process, ensuring new hires gain the clarity and confidence needed - learn more here. Regardless of your approach, an effective onboarding program should include:


  1. Pre-boarding Preparations


    Great onboarding begins before day one. Providing welcome materials, resources, and preliminary training helps new employees feel prepared and excited about their new role. Reference this during the hiring process to build confidence that new hires will be given what they need to succeed. When it comes to hiring, they say "if it's not a hell yes, it's a no". Don't you want to be a "hell yes" in the mind of your new hire, too? Get them engaged right from the start, and you’ll have a better chance of keeping them there. Need more convincing? A Glassdoor study found that companies with a robust onboarding process enhance new hire engagement by 33%.


  2. Begin with the End in Mind


    If you don't know where you're going, you're bound to end up somewhere else. Start with clarity on the performance outcomes you seek (doing what by when) and then design your learning to lead them there. Starting with ultra-clear goals will be the foundation for your learning, and also help you and your new hire gauge their progress. In fact, strong onboarding process improve can improve productivity by over 70% according to research by the Society for Human Resource Management.


  3. Structured & Engaging Learning Paths


    By this point, most of us know that a 1-day HR-driven orientation is not going to lead to productivity. Start with those performance outcomes you identified, then ask yourself "what does a new hire need to learn to be able to do that?" Then get creative with how to get them there. People learn differently so providing a variety of ways to learn and grow will make your experience more engaging AND effective.


    Research has shown that incorporating diverse learning methods in onboarding can lead to significant improvements in retention and performance. A study by the Association for Talent Development found that organizations with comprehensive training programs see 218% higher income per employee and a 24% higher profit margin than those who invest less in training. By utilizing a mix of e-learning, hands-on experiences, and mentorship, companies can create a more engaging and effective onboarding process that caters to various learning styles and drives measurable business outcomes.


  4. Ongoing Support and Feedback


    Ongoing support and regular check-ins are vital for addressing concerns and providing guidance. Feedback sessions allow new hires to discuss progress, ask questions, and receive input, maintaining engagement and reinforcing their connection to the company. Because not only do you want to get your employees ramped up faster, you want to keep the good ones around. According to Harvard Business Review, employees who had a good onboarding experience showed 58% higher retention over three years.


Final Thoughts

You're already making a time and money investment in your team by hiring talented team members. Now ensure you're setting them up for success and yourself up for a return on that investment by equipping them to hit the ground running.


By emphasizing pre-boarding preparations, structured learning paths, and ongoing support, organizations can significantly enhance the onboarding experience. This not only boosts employee satisfaction and retention but also contributes to the overall success of the company. Don't leave new hires guessing; equip them with the tools they need from day one.


Ready to revolutionize your onboarding experience? Contact us today to streamline your process and set your new employees on the path to success.

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